With over two decades of experience in branding and marketing, Eric Pieracci is the founder and creative force behind ThinkEP Creative Group, a boutique agency known for building brands that are strategic, striking, and built to scale. Recognized for his sharp creative instincts and results-driven design approach, Eric helps businesses clarify who they are, refine how they communicate, and elevate how they’re seen.

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Eric spent years developing campaigns for national brands and fast-moving startups alike. His work spans industries—from real estate and retail to consumer products and professional services—always blending compelling visual storytelling with measurable business outcomes.

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ThinkEP was founded with a clear mission: to bring big-agency thinking and creative excellence without all big-agency bloat and beaurocracy. Today, the agency is known for its service and speed; scalable design systems; and deep commitment to helping brands grow with confidence and consistency.

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When he's not leading a pitch, designing a new identity, or mapping out a campaign strategy, you’ll find Eric fine-tuning messaging, mentoring creative teams, or helping clients stay three steps ahead of where their brand needs to go.

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Expertise

• Brand Strategy & Identity Design

• Creative Direction & Campaign Development

• Digital & Print Design Systems

• Naming, Messaging & Positioning

• Visual Storytelling & Brand Consulting

 

Core Beliefs

• Design should be clear, not clever.

• Consistency beats complexity.

• Strategy and style go hand-in-hand.

 

Let’s build something that works—and looks great doing it.