With over 15 years of experience in digital marketing and performance strategy, Zachary P. Schaefer leads media and traffic strategy as Media Director at ThinkEP Creative Group. Known for his precision, platform fluency, and results-first mindset, Zach builds full-funnel advertising systems that help brands grow smarter—not just louder.

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Zach brings a unique ability to bridge creative vision with conversion science. From paid media to customer acquisition, he architects omnichannel strategies that turn attention into action—helping clients generate high-quality leads, maximize ad spend, and scale with clarity.

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Before joining ThinkEP, Zach led campaigns for fast-growing brands across e-commerce, SaaS, consumer services, and more. His deep understanding of how platforms perform—and how audiences behave—makes him an invaluable partner to clients navigating today’s fragmented digital landscape.

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At ThinkEP, Zach oversees everything from traffic strategy and paid media to offer development and analytics. Whether he’s structuring a lead-gen funnel or troubleshooting conversion gaps, he keeps one thing front and center: performance.

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Expertise

• Paid Media Strategy & Funnel Architecture

• Lead Generation & Customer Acquisition

• Meta, Google, Amazon & TikTok Ads

• Conversion Rate Optimization

• Offer Strategy & A/B Testing

• Analytics, Attribution & Campaign Auditing

 

Core Beliefs

• Strategy drives scale.

• Simplicity beats complexity.

• Messaging and targeting must work together.

• Traffic is only valuable if it converts.

 

Let’s build a system that performs—and proves it.